Cosy Comfort for Autumn Evenings | Tracked Delivery to Canada

Hoodie Haven Press & Media Kit

For editors, gift-guide curators, affiliate networks, and shopping desks.

Everything you need to cover Hoodie Haven — brand story, product range, hero SKUs, sample policy, and contact — on one page.

Brand snapshot

Field Value
Brand Hoodie Haven
Tagline EST. 2020
Positioning Australian-owned premium wearable blanket brand
Founded 2020
Entity BrandCulture Pty Ltd (ABN 29 654 692 154)
Country Australia
Customer reviews 1,397 customer reviews · 4.8★ average (Loox)
Website hoodiehaven.com
Press contact help@hoodiehaven.com

Brand story (60-word version for editorial use)

Hoodie Haven launched in 2020 with one goal — make the warmest, most generously cut wearable blanket on the market, in dual-layer HavenFleece™ fabric, and back it with real customer support. We don't race to the bottom on price. Every Hoodie Haven is built to be the one you reach for first.

Our product range

Range Specs Hero SKU
Full Length Haven 150cm shoulder-to-hem · deep dual pockets · HavenFleece™ dual-layer Starry Elegance Full Length
Pink Zip Haven Full-length zip-front · same HavenFleece™ · easy on/off Pink Zip Full Length
Classic Haven Around 96cm · oversized fit · HavenFleece™ Grey Haven Classic
Youth Haven Ages 6–12 · 75–84cm · same HavenFleece™ fabric Youth Starry Haven
Toddler Haven Ages 2–5 · 64cm · same HavenFleece™ fabric Toddler Starry Haven

See: Full Length Haven · Best Sellers · Youth Haven · Toddler Haven

HavenFleece™ — our signature fabric

Every Hoodie Haven is made with HavenFleece™ — our signature double-layer fabric. Soft fleece outer + plush sherpa lining inside. Same construction across every cut — adult Full Length, Classic, Youth, Toddler.

The full HavenFleece™ story for editorial reference: /pages/havenfleece-fabric

Hero SKUs (for editorial focus)

If you're including one product in a roundup, our recommended editorial hero is:

  • Starry Elegance Full Length Haven — flagship cut, pullover, glow-in-the-dark celestial pattern, 150cm

If you need a second:

  • Pink Zip Full Length Haven — practical zip-front version, full-length warmth, deep dual pockets

For a family / range piece:

  • Grey Starry Elegance Haven (adult) + Youth Starry Haven + Toddler Starry Haven — three sizes, one fabric

For a softer, gift-guide hero (winter gifting · Mother's Day · cosy home edits):

  • Pastel Pink Starry Zip Haven — full-length 140cm zip-front version. A customer-loved soft pink wearable blanket with plush sherpa lining, oversized comfort, and a polished gift-ready look. View product
"Pink Starry Elegance Haven — a customer-loved soft pink wearable blanket with plush sherpa lining, oversized comfort and a polished gift-ready look."

Why it works for editorial: gaining attention from customers as a winter gift and Mother's Day pick. Soft pastel pink reads modern and polished, not childish. 140cm zip-front cut makes it easy to put on, take off, and photograph for cosy-home and lifestyle features. Same HavenFleece™ dual-layer construction as the rest of the Starry Elegance range.

Key product benefits (editor-friendly bullets)

  • HavenFleece™ double-layer construction
  • Soft fleece outer · plush sherpa lining inside
  • Oversized fit through shoulders, body, sleeves, hood
  • Deep dual pockets (Full Length range)
  • Full ankle coverage (150cm Full Length cut)
  • Same fabric across adult, youth, toddler ranges
  • Australian-owned · BrandCulture Pty Ltd · ABN 29 654 692 154
  • Real-person email support · help@hoodiehaven.com
  • Free AU shipping over A$99
  • Dispatch within 1–3 business days · delivery 7–10 business days after dispatch
  • 14-day change-of-mind returns
  • Warmth & Joy Promise — our customer commitment

Sizing snapshot for editors

  • Full Length adult: 150cm shoulder-to-hem · dual pocket
  • Zip Full Length adult: 140cm
  • Classic adult: approx 96cm
  • Youth: 75–84cm (ages 6–12)
  • Toddler: 64cm (ages 2–5)

Full sizing guide: hoodiehaven.com/pages/haven-sizing-guide

Customer reviews and social proof

  • 1,397 customer reviews · 4.8★ average (Loox)
  • Real customer photos and reviews: /pages/haven-reviews
  • Loox rich snippets active on PDPs (star ratings visible in Google Search and Google Shopping)

Editorial assets available

Asset type Spec
Hero product shots 2048×2048 square · light grey background (#F2F0EF)
Lifestyle context shots Neutral home / couch context · real models
Fabric detail shots Sherpa lining close-up · dual-layer cross-section
Brand logo Bear + wordmark · navy · PNG transparent + SVG vector
Founder / team photo Available on request
Short video clips 6–15s product-in-use clips · vertical + horizontal formats

To request specific assets, email help@hoodiehaven.com with subject "Editorial assets — [outlet name]".

Sample & affiliate policy

PR samples

Sample requests reviewed case by case — please include outlet name, anticipated coverage angle, and timeline. Contact help@hoodiehaven.com with subject "Sample request — [outlet name]".

Affiliate

Affiliate opportunities available on request — terms reviewed per partnership. Affiliate enquiries: help@hoodiehaven.com, subject "Affiliate — [outlet name]".

Suggested editorial angles

Editor desk Suggested angle
Shopping / commerce The Australian-owned wearable blanket brand winning on premium positioning
Gift guide (winter / Mother's Day / Father's Day / Christmas) The wearable blanket that doesn't feel like a gimmick — what to actually buy
Parenting / family One fabric, four sizes — the wearable blanket the whole family wears
Lifestyle / homewares Why the most-used lounge layer in your home should be premium
Reviews / consumer What sherpa-lined double-layer construction actually delivers in real use
Gift guide · Mother's Day · cosy home / lifestyle The Pastel Pink Starry Zip Haven (140cm zip-front) — a customer-loved soft pink wearable blanket gaining attention as a polished gift-ready winter pick. Pairs naturally with cosy-home, Mother's Day, and lifestyle/shopping editorial

Approved links to pitch

Press contact

For all press, editorial, affiliate, and partnership enquiries: help@hoodiehaven.com

Real-person reply, usually within one business day.

Designed in Australia. Built for real comfort.

Hoodie Haven is operated by BrandCulture Pty Ltd (ABN 29 654 692 154)

Customer Reviews

Overall rating: 4.8 / 5 from 1536 reviews.

Love the product so warm and cosy think I will be ordering a second one soon.

Pastel Pink Starry Zip Haven

It’s lovely and warm, very comfy, just a tad long, because I’m a short person, so once it’s taken up it will be perfect.

Pastel Pink Starry Zip Haven

So love my haven its not to heavy which is good for a 65 yr old mumma. Only thing I'm a bit of a shorty so needs an inch or so taken off. But definitely in love ❤️

Pastel Pink Starry Zip Haven

Customer photo review of Pastel Pink Starry Zip Haven

I thought I couldn’t justify spending so much on. Dressing Gown but I am So glad I did. I’ve also bought one for my neighbour! The pockets are lovely and roomy too! I’m a short round person and my Starry Night fits like a wonderful fluffy sleeping bag. I’d love another one as a “spare”! Well worth the cost. 💝

Pastel Pink Starry Zip Haven

My daughters love their hoodie haven. I have purchased 2 a grey and pink and they are beautiful, warm, cosy and even light up at night with the star decoration. Definitely a must for the winter. ❤️❤️

Grey Starry Zip Haven

lovely and soft fits just right will certainly keep me warm in the winter.

Pastel Pink Starry Zip Haven

Love love love it. Did not realise the stars glow in the dark. It’s quite big wish I could have ordered a small size but still happy. Please make this particular hoodie in children’s sizes. My granddaughters want one too.

Pastel Pink Starry Zip Haven

I am very pleased with my hoodie. It's very warm. Just a bit longer than I need and I am not short so I have to be careful not to trip over. It looks just like the picture and seems to be well made.

Pastel Pink Starry Zip Haven

Love them great fit and nice and long and VERY VERY VERY warm ❤️❤️❤️❤️

Pastel Pink Starry Zip Haven

Lovely & soft quality, I’m only 5’4 it’s to long it drags on the floor. So will regift it to someone taller. It’s lovely how generous on the size but too generous in my opinion

Baby Blue Starry Zip Haven

Really lovely & soft, pattern is cute. Sizing is Very very large, I’m a size 14, it’s so wide you can fit 2 people in it.

Polar Bear Haven

Would be perfect if it didn't have glow in the dark stars on it. Love the zipper. Add plain colours please.

Grey Starry Zip Haven

.

Pastel Pink Starry Zip Haven

Store owner replied: Thank you for the five stars, Donna! We really appreciate you choosing our pink Starry Zip Haven.

There grest

Baby Blue Starry Elegance Haven

Store owner replied: Great to hear the baby blue Haven is a hit, Mike! Enjoy wrapping up in it, and thank you for letting us know.

There great

Pastel Pink Starry Elegance Haven

Store owner replied: The pink Starry Elegance gets your thumbs-up—lovely to hear, Mike! We appreciate you taking a moment to leave a review.

It is warm and cuddly

Pastel Pink Starry Zip Haven

Store owner replied: Warm and cuddly is exactly how a Haven should feel, Jo. So pleased your pink Starry Zip is giving you that cosy, wrapped-up feeling!

it took a long time to arrive but is exactly what l wanted.

Starry Elegance Haven

Store owner replied: Hi Julie, we’re pleased your Haven is exactly what you wanted. Our standard shipping estimate of 7–10 business days after courier pickup is displayed at checkout, with processing time explained in our shipping policy. Weekends and public holidays are excluded. Your parcel was collected on 23 August, giving an estimated delivery window of 1–4 September. Tracking confirms delivery on 5 September, just after that estimated window. Thank you for your feedback, and we hope you enjoy your Haven.

bought for daughter n son in law they love them

Starry Elegance Haven

Store owner replied: Thank you, Donna! We’re so pleased your daughter and son-in-law love their Havens. We appreciate you choosing them as gifts.

It’s a great gown so warm but I wouldn’t advise for a short person as I am 5 f 5 ins and is abit long .

Pastel Pink Starry Elegance Haven

Store owner replied: Thank you, Nicole. We’re glad you’re enjoying the warmth of your Haven. This is a full-length design, so where the hem sits will vary with height. We appreciate you sharing your experience of the fit.

Love them Soft and so warm and snuggly.

Grey Starry Zip Haven

Store owner replied: Thanks so much, Deborah! We’re delighted you love the softness and warmth of your Havens. Enjoy staying cosy in them.

So cozy warm and oversized Perfect 👌

Pastel Pink Starry Zip Haven

Store owner replied: Thank you, Sharon! We’re so pleased the roomy fit and cosy warmth are just right for you. Enjoy your pink Starry Zip Haven.

Love it, can't wait till winter!! Would love to have ankle high slippers to match!!

Pastel Pink Starry Zip Haven

Store owner replied: Thanks, Judy! We’re so pleased you love your Haven and have it ready for cooler days. We appreciate your suggestion for matching ankle-high slippers too.

So unbelievably warm. No air con or hot water bottle needed. Love it.

Pastel Pink Starry Zip Haven

Store owner replied: Thank you, Robyn! It’s lovely to hear your Haven is keeping you so warm and comfortable. We’re glad you love it.

So snuggled up in it . This is my 2nd one , gave my girlfriend my first one. Thanks ❤️ 😊

Pastel Pink Starry Elegance Haven

Store owner replied: Thanks for coming back for a second Haven, Sharyn! We’re delighted you’re enjoying it and that your first one has found a new home with your friend. We really appreciate your continued support.

I bought my hoodie haven to go away with but arrived after and weather been nice since so only worn it once. Nice and roomy and very warm. I love that it zios right up room to move and not restricted like the tie gowns. Totally recommend it.

Pastel Pink Starry Zip Haven

Store owner replied: Thank you for your recommendation, Cheryl. We appreciate your feedback about the delivery timing and are pleased you’re enjoying the roomy fit and warmth. It’s great to hear the full zip lets you move comfortably without a belt getting in the way.