Love them great fit and nice and long and VERY VERY VERY warm ❤️❤️❤️❤️
Hoodie Haven Press & Media Kit
For editors, gift-guide curators, affiliate networks, and shopping desks.
Everything you need to cover Hoodie Haven — brand story, product range, hero SKUs, sample policy, and contact — on one page.
Brand snapshot
| Field | Value |
|---|---|
| Brand | Hoodie Haven |
| Tagline | EST. 2020 |
| Positioning | Australian-owned premium wearable blanket brand |
| Founded | 2020 |
| Entity | BrandCulture Pty Ltd (ABN 29 654 692 154) |
| Country | Australia |
| Customer reviews | 1,397 customer reviews · 4.8★ average (Loox) |
| Website | hoodiehaven.com |
| Press contact | help@hoodiehaven.com |
Brand story (60-word version for editorial use)
Hoodie Haven launched in 2020 with one goal — make the warmest, most generously cut wearable blanket on the market, in dual-layer HavenFleece™ fabric, and back it with real customer support. We don't race to the bottom on price. Every Hoodie Haven is built to be the one you reach for first.
Our product range
| Range | Specs | Hero SKU |
|---|---|---|
| Full Length Haven | 150cm shoulder-to-hem · deep dual pockets · HavenFleece™ dual-layer | Starry Elegance Full Length |
| Pink Zip Haven | Full-length zip-front · same HavenFleece™ · easy on/off | Pink Zip Full Length |
| Classic Haven | Around 96cm · oversized fit · HavenFleece™ | Grey Haven Classic |
| Youth Haven | Ages 6–12 · 75–84cm · same HavenFleece™ fabric | Youth Starry Haven |
| Toddler Haven | Ages 2–5 · 64cm · same HavenFleece™ fabric | Toddler Starry Haven |
See: Full Length Haven · Best Sellers · Youth Haven · Toddler Haven
HavenFleece™ — our signature fabric
Every Hoodie Haven is made with HavenFleece™ — our signature double-layer fabric. Soft fleece outer + plush sherpa lining inside. Same construction across every cut — adult Full Length, Classic, Youth, Toddler.
The full HavenFleece™ story for editorial reference: /pages/havenfleece-fabric
Hero SKUs (for editorial focus)
If you're including one product in a roundup, our recommended editorial hero is:
- Starry Elegance Full Length Haven — flagship cut, pullover, glow-in-the-dark celestial pattern, 150cm
If you need a second:
- Pink Zip Full Length Haven — practical zip-front version, full-length warmth, deep dual pockets
For a family / range piece:
- Grey Starry Elegance Haven (adult) + Youth Starry Haven + Toddler Starry Haven — three sizes, one fabric
For a softer, gift-guide hero (winter gifting · Mother's Day · cosy home edits):
- Pastel Pink Starry Zip Haven — full-length 140cm zip-front version. A customer-loved soft pink wearable blanket with plush sherpa lining, oversized comfort, and a polished gift-ready look. View product
"Pink Starry Elegance Haven — a customer-loved soft pink wearable blanket with plush sherpa lining, oversized comfort and a polished gift-ready look."
Why it works for editorial: gaining attention from customers as a winter gift and Mother's Day pick. Soft pastel pink reads modern and polished, not childish. 140cm zip-front cut makes it easy to put on, take off, and photograph for cosy-home and lifestyle features. Same HavenFleece™ dual-layer construction as the rest of the Starry Elegance range.
Key product benefits (editor-friendly bullets)
- HavenFleece™ double-layer construction
- Soft fleece outer · plush sherpa lining inside
- Oversized fit through shoulders, body, sleeves, hood
- Deep dual pockets (Full Length range)
- Full ankle coverage (150cm Full Length cut)
- Same fabric across adult, youth, toddler ranges
- Australian-owned · BrandCulture Pty Ltd · ABN 29 654 692 154
- Real-person email support · help@hoodiehaven.com
- Free AU shipping over A$99
- Dispatch within 1–3 business days · delivery 7–10 business days after dispatch
- 14-day change-of-mind returns
- Warmth & Joy Promise — our customer commitment
Sizing snapshot for editors
- Full Length adult: 150cm shoulder-to-hem · dual pocket
- Zip Full Length adult: 140cm
- Classic adult: approx 96cm
- Youth: 75–84cm (ages 6–12)
- Toddler: 64cm (ages 2–5)
Full sizing guide: hoodiehaven.com/pages/haven-sizing-guide
Customer reviews and social proof
- 1,397 customer reviews · 4.8★ average (Loox)
- Real customer photos and reviews: /pages/haven-reviews
- Loox rich snippets active on PDPs (star ratings visible in Google Search and Google Shopping)
Editorial assets available
| Asset type | Spec |
|---|---|
| Hero product shots | 2048×2048 square · light grey background (#F2F0EF) |
| Lifestyle context shots | Neutral home / couch context · real models |
| Fabric detail shots | Sherpa lining close-up · dual-layer cross-section |
| Brand logo | Bear + wordmark · navy · PNG transparent + SVG vector |
| Founder / team photo | Available on request |
| Short video clips | 6–15s product-in-use clips · vertical + horizontal formats |
To request specific assets, email help@hoodiehaven.com with subject "Editorial assets — [outlet name]".
Sample & affiliate policy
PR samples
Sample requests reviewed case by case — please include outlet name, anticipated coverage angle, and timeline. Contact help@hoodiehaven.com with subject "Sample request — [outlet name]".
Affiliate
Affiliate opportunities available on request — terms reviewed per partnership. Affiliate enquiries: help@hoodiehaven.com, subject "Affiliate — [outlet name]".
Suggested editorial angles
| Editor desk | Suggested angle |
|---|---|
| Shopping / commerce | The Australian-owned wearable blanket brand winning on premium positioning |
| Gift guide (winter / Mother's Day / Father's Day / Christmas) | The wearable blanket that doesn't feel like a gimmick — what to actually buy |
| Parenting / family | One fabric, four sizes — the wearable blanket the whole family wears |
| Lifestyle / homewares | Why the most-used lounge layer in your home should be premium |
| Reviews / consumer | What sherpa-lined double-layer construction actually delivers in real use |
| Gift guide · Mother's Day · cosy home / lifestyle | The Pastel Pink Starry Zip Haven (140cm zip-front) — a customer-loved soft pink wearable blanket gaining attention as a polished gift-ready winter pick. Pairs naturally with cosy-home, Mother's Day, and lifestyle/shopping editorial |
Approved links to pitch
- Home: hoodiehaven.com
- Why Hoodie Haven: /pages/why-hoodie-haven
- HavenFleece™ fabric: /pages/havenfleece-fabric
- Haven Reviews: /pages/haven-reviews
- Full Length Haven: /collections/full-length-hoodie-blankets
- Best Sellers: /collections/best-sellers
- Wearable Blanket Buying Guide: /pages/wearable-blanket-buying-guide
- Pastel Pink Starry Zip Haven (gift-guide hero, 140cm zip-front): /products/pink-zip-haven-hoodie-blanket
Press contact
For all press, editorial, affiliate, and partnership enquiries: help@hoodiehaven.com
Real-person reply, usually within one business day.
Designed in Australia. Built for real comfort.
Hoodie Haven is operated by BrandCulture Pty Ltd (ABN 29 654 692 154)
Customer Reviews
Overall rating: 4.8 / 5 from 1519 reviews.
It’s great
Amanda U. 5/5 Verified
Just the thing for next winter. Going into Spring now.
Yvonne L. 5/5 Verified
Lovely & soft quality, I’m only 5’4 it’s to long it drags on the floor. So will regift it to someone taller. It’s lovely how generous on the size but too generous in my opinion
Debra S. 3/5 Verified
Really lovely & soft, pattern is cute. Sizing is Very very large, I’m a size 14, it’s so wide you can fit 2 people in it.
Debra S. 4/5 Verified
Would be perfect if it didn't have glow in the dark stars on it. Love the zipper. Add plain colours please.
Jane E. 3/5 Verified
Lovely and warm and great length
Kayleen C. 5/5 Verified
Love love love ❤️
Mandy A. 5/5 Verified
well made and as described
Michelle K. 5/5 Verified
well made and as described
Michelle K. 5/5 Verified
.
Donna B. 5/5 Verified
Store owner replied: Thank you for the five stars, Donna! We really appreciate you choosing our pink Starry Zip Haven.
There grest
Mike D. 5/5 Verified
Baby Blue Starry Elegance Haven
Store owner replied: Great to hear the baby blue Haven is a hit, Mike! Enjoy wrapping up in it, and thank you for letting us know.
There great
Mike D. 5/5 Verified
Pastel Pink Starry Elegance Haven
Store owner replied: The pink Starry Elegance gets your thumbs-up—lovely to hear, Mike! We appreciate you taking a moment to leave a review.
It is warm and cuddly
Jo S. 5/5 Verified
Store owner replied: Warm and cuddly is exactly how a Haven should feel, Jo. So pleased your pink Starry Zip is giving you that cosy, wrapped-up feeling!
it took a long time to arrive but is exactly what l wanted.
Julie D. 5/5 Verified
Store owner replied: Hi Julie, we’re pleased your Haven is exactly what you wanted. Our standard shipping estimate of 7–10 business days after courier pickup is displayed at checkout, with processing time explained in our shipping policy. Weekends and public holidays are excluded. Your parcel was collected on 23 August, giving an estimated delivery window of 1–4 September. Tracking confirms delivery on 5 September, just after that estimated window. Thank you for your feedback, and we hope you enjoy your Haven.
bought for daughter n son in law they love them
Donna P. 5/5 Verified
Store owner replied: Thank you, Donna! We’re so pleased your daughter and son-in-law love their Havens. We appreciate you choosing them as gifts.
It’s a great gown so warm but I wouldn’t advise for a short person as I am 5 f 5 ins and is abit long .
De Haan N. 5/5 Verified
Pastel Pink Starry Elegance Haven
Store owner replied: Thank you, Nicole. We’re glad you’re enjoying the warmth of your Haven. This is a full-length design, so where the hem sits will vary with height. We appreciate you sharing your experience of the fit.
Love them Soft and so warm and snuggly.
Deborah B. 5/5 Verified
Store owner replied: Thanks so much, Deborah! We’re delighted you love the softness and warmth of your Havens. Enjoy staying cosy in them.
So cozy warm and oversized Perfect 👌
Sharon M. 5/5 Verified
Store owner replied: Thank you, Sharon! We’re so pleased the roomy fit and cosy warmth are just right for you. Enjoy your pink Starry Zip Haven.
Love it, can't wait till winter!! Would love to have ankle high slippers to match!!
Judy R. 5/5 Verified
Store owner replied: Thanks, Judy! We’re so pleased you love your Haven and have it ready for cooler days. We appreciate your suggestion for matching ankle-high slippers too.
So unbelievably warm. No air con or hot water bottle needed. Love it.
Robyn M. 5/5 Verified
Store owner replied: Thank you, Robyn! It’s lovely to hear your Haven is keeping you so warm and comfortable. We’re glad you love it.
So snuggled up in it . This is my 2nd one , gave my girlfriend my first one. Thanks ❤️ 😊
Sharyn N. 5/5 Verified
Pastel Pink Starry Elegance Haven
Store owner replied: Thanks for coming back for a second Haven, Sharyn! We’re delighted you’re enjoying it and that your first one has found a new home with your friend. We really appreciate your continued support.
I bought my hoodie haven to go away with but arrived after and weather been nice since so only worn it once. Nice and roomy and very warm. I love that it zios right up room to move and not restricted like the tie gowns. Totally recommend it.
Cheryl R. 5/5 Verified
Store owner replied: Thank you for your recommendation, Cheryl. We appreciate your feedback about the delivery timing and are pleased you’re enjoying the roomy fit and warmth. It’s great to hear the full zip lets you move comfortably without a belt getting in the way.
I bought the pink starry zip dressing gown for my mum - chose it based on the length, the generous sizing, the colour and the front zip (for easy on and off). Couldn't resist the special price reduction so bought one for myself as well! We both LOVE them - great quality and so soft and snuggly and warm. Very happy with my purchase. Thank you.
Leanne L. 5/5 Verified
Store owner replied: Thank you, Leanne! We’re delighted you and your mum both love your pink Starry Zip Havens. It’s lovely to hear the generous fit, easy front zip and soft warmth are working so well for you both.
Warmest dressing gown I've ever had
Jennifer C. 5/5 Verified
Store owner replied: Thank you, Jennifer! We’re delighted your Haven is the warmest dressing gown you’ve owned. Enjoy staying cosy in it.
Not great quality at all. Look very fluffy in pics, i. Truth fluff is quite patchy
Liz G. 3/5 Verified
Store owner replied: Thanks for your feedback. Product photography can naturally appear slightly different depending on lighting, screen settings and how the fleece is sitting. This design uses our soft star-pattern fleece, and the texture can vary slightly across the fabric due to the pile and direction of the fibres.
The models must be 6ft tall as these are rediculously long.
Liz G. 3/5 Verified
Store owner replied: Thanks for your feedback. This style is part of our Full Length range and is intentionally designed to be extra long. The full dimensions are listed on the product page so customers can check the length before purchasing, as the fit will naturally vary depending on height.Not everyone is the same height !
I bought it for my dad as a present and he loves it and the customer service was excellent when i emailed about shipping times to get it quicker which they did very happy.
Jessica S. 5/5 Verified
Store owner replied: Thanks so much, Jessica! We’re delighted your dad loves his Haven and that our team could help with the shipping timeframe. We really appreciate you choosing Hoodie Haven for his gift.
I love this dressing gown it’s so comfortable and warm, I’m living in a caravan at the moment and whilst our house is getting built having to walk back and forth to the showers is a dream in the cold weather. The zipper is added guarantee that it’s not going to come apart showing my gorgeous nightie lol. I am only 165cm tall and it’s a bit long to walk in but that’s ok, I’m not going far.
Kate D. 5/5 Verified
Store owner replied: Thanks so much, Kate! We’re glad your Haven is keeping you warm and comfortable while your house is being built. The zip certainly makes it easier to stay cosy and covered on those trips to the showers. Wishing you all the best with the build!
I am obsessed with these gowns , just wish they would ship to New Zealand. Just buy one the zip is great so hard to get gowns with zips , and amazing how warm it is , LOVE LOVE LOVE IT !!!!!
Karen Lee H. 5/5 Verified
Store owner replied: Thanks so much, Karen! We’re thrilled you love the warmth and zip design. We do ship to New Zealand, and you can select New Zealand as your delivery country at checkout. We’d love to send another Haven your way!
Perfect length and wraps around like a cosy blanket, good quality zip one snugly happy lady
Sharon B. 5/5 Verified
Store owner replied: Thanks so much, Sharon! We’re delighted you love the length, cosy wraparound feel and quality zip. One snug and happy customer is exactly what we like to hear!
Great thanks a little long for me drags on the floor
Maree R. 5/5 Verified
Store owner replied: Thanks for your feedback, Maree. This style is intentionally designed to be full length, so it may sit close to the floor depending on height. The garment measurements are listed on the product page to help customers assess the length before ordering. We’re glad you’re otherwise enjoying it.
I love my pink hoodie, don’t know how I managed without it. Wish I could live in it forever 💕💕💕💕👵🏻
Laurel G. 5/5 Verified
Store owner replied: Thanks so much, Laurel! We love hearing how much you adore your pink Haven. It sounds like it has found the perfect home!
I already have an Oodie, but when I lay on the couch it's not quite long enough for Luna (one of my cats) to be able to lay on top of. This gown reaches my ankles, and now I become trapped on the couch because she realllly doesn't want to get off the lovely softness! 😅 10/10 kitty approved! It's extremely warm and I love that I can have it unzipped to wear like a regular dressing gown as well. The glow in the dark stars are so cute 🤩 I just wish it came in more colours! If it were marbled deep blue and purple tones, or even just dark navy blue or black it would be more galaxy-esque/realistic and suit a more goth/alternative aesthetic. Very happy with my purchase so far ☺️
Helen L. 5/5 Verified
Store owner replied: Thanks so much, Helen! We love that Luna has given your Haven her 10/10 kitty approval. We’re thrilled you’re enjoying the warmth, versatile zip and glow-in-the-dark stars. Your suggestions for darker galaxy-inspired colours are fantastic too!
As cosy and comfy as advertised!
Sandra W. 4/5 Verified
Store owner replied: Thank you, Sandra! Cosy and comfortable is exactly what we aim for. We’re so pleased your Haven lived up to expectations!
Women’s gown was far too long.
Meredith C. 4/5 Verified
Store owner replied: Thanks for your feedback, Meredith. The Navy Full Length Haven is intentionally designed to provide extra-long coverage. Its garment measurements are listed on the product page so customers can compare the stated length with their height before purchasing, as the fit naturally varies from person to person.
I love my pretty pink hoodie. It is soft, cosy and warm. My only complaint is that, being short, mine is a bit too long. May I suggest you list the length in the description. Despite that, I am happily snuggled up whenever I need to be warm.
Joan W. 5/5 Verified
Store owner replied: Thanks so much, Joan! We’re delighted you find your Haven soft, cosy and warm. This is intentionally a full-length style, and the garment measurements are listed on the product page to help customers assess the length before purchasing. The finished fit will naturally vary depending on height.
Just a bit long otherwise grest comfy and warm
Susan G. 5/5 Verified
Store owner replied: Thanks, Susan! We’re glad you find your Haven comfortable and warm. It is designed as a full-length style, so the exact fit will naturally vary depending on height.
Love my gown! So hard to take off!
Jennifer A. 5/5 Verified
Store owner replied: Thanks so much, Jennifer! We love hearing that your Haven is so cosy you don’t want to take it off. Enjoy!
Looks great . Only just got so washed and put out to dry
De Haan N. 5/5 Verified
Pastel Pink Starry Elegance Haven
Store owner replied: Thanks, Nicole! We hope you love it even more once it’s dry and ready to wear. Enjoy your new Haven!