I am obsessed with these gowns , just wish they would ship to New Zealand. Just buy one the zip is great so hard to get gowns with zips , and amazing how warm it is , LOVE LOVE LOVE IT !!!!!
Hoodie Haven Press & Media Kit
For editors, gift-guide curators, affiliate networks, and shopping desks.
Everything you need to cover Hoodie Haven — brand story, product range, hero SKUs, sample policy, and contact — on one page.
Brand snapshot
| Field | Value |
|---|---|
| Brand | Hoodie Haven |
| Tagline | EST. 2020 |
| Positioning | Australian-owned premium wearable blanket brand |
| Founded | 2020 |
| Entity | BrandCulture Pty Ltd (ABN 29 654 692 154) |
| Country | Australia |
| Customer reviews | 1,397 customer reviews · 4.8★ average (Loox) |
| Website | hoodiehaven.com |
| Press contact | help@hoodiehaven.com |
Brand story (60-word version for editorial use)
Hoodie Haven launched in 2020 with one goal — make the warmest, most generously cut wearable blanket on the market, in dual-layer HavenFleece™ fabric, and back it with real customer support. We don't race to the bottom on price. Every Hoodie Haven is built to be the one you reach for first.
Our product range
| Range | Specs | Hero SKU |
|---|---|---|
| Full Length Haven | 150cm shoulder-to-hem · deep dual pockets · HavenFleece™ dual-layer | Starry Elegance Full Length |
| Pink Zip Haven | Full-length zip-front · same HavenFleece™ · easy on/off | Pink Zip Full Length |
| Classic Haven | Around 96cm · oversized fit · HavenFleece™ | Grey Haven Classic |
| Youth Haven | Ages 6–12 · 75–84cm · same HavenFleece™ fabric | Youth Starry Haven |
| Toddler Haven | Ages 2–5 · 64cm · same HavenFleece™ fabric | Toddler Starry Haven |
See: Full Length Haven · Best Sellers · Youth Haven · Toddler Haven
HavenFleece™ — our signature fabric
Every Hoodie Haven is made with HavenFleece™ — our signature double-layer fabric. Soft fleece outer + plush sherpa lining inside. Same construction across every cut — adult Full Length, Classic, Youth, Toddler.
The full HavenFleece™ story for editorial reference: /pages/havenfleece-fabric
Hero SKUs (for editorial focus)
If you're including one product in a roundup, our recommended editorial hero is:
- Starry Elegance Full Length Haven — flagship cut, pullover, glow-in-the-dark celestial pattern, 150cm
If you need a second:
- Pink Zip Full Length Haven — practical zip-front version, full-length warmth, deep dual pockets
For a family / range piece:
- Grey Starry Elegance Haven (adult) + Youth Starry Haven + Toddler Starry Haven — three sizes, one fabric
For a softer, gift-guide hero (winter gifting · Mother's Day · cosy home edits):
- Pastel Pink Starry Zip Haven — full-length 140cm zip-front version. A customer-loved soft pink wearable blanket with plush sherpa lining, oversized comfort, and a polished gift-ready look. View product
"Pink Starry Elegance Haven — a customer-loved soft pink wearable blanket with plush sherpa lining, oversized comfort and a polished gift-ready look."
Why it works for editorial: gaining attention from customers as a winter gift and Mother's Day pick. Soft pastel pink reads modern and polished, not childish. 140cm zip-front cut makes it easy to put on, take off, and photograph for cosy-home and lifestyle features. Same HavenFleece™ dual-layer construction as the rest of the Starry Elegance range.
Key product benefits (editor-friendly bullets)
- HavenFleece™ double-layer construction
- Soft fleece outer · plush sherpa lining inside
- Oversized fit through shoulders, body, sleeves, hood
- Deep dual pockets (Full Length range)
- Full ankle coverage (150cm Full Length cut)
- Same fabric across adult, youth, toddler ranges
- Australian-owned · BrandCulture Pty Ltd · ABN 29 654 692 154
- Real-person email support · help@hoodiehaven.com
- Free AU shipping over A$99
- Dispatch within 1–3 business days · delivery 7–10 business days after dispatch
- 14-day change-of-mind returns
- Warmth & Joy Promise — our customer commitment
Sizing snapshot for editors
- Full Length adult: 150cm shoulder-to-hem · dual pocket
- Zip Full Length adult: 140cm
- Classic adult: approx 96cm
- Youth: 75–84cm (ages 6–12)
- Toddler: 64cm (ages 2–5)
Full sizing guide: hoodiehaven.com/pages/haven-sizing-guide
Customer reviews and social proof
- 1,397 customer reviews · 4.8★ average (Loox)
- Real customer photos and reviews: /pages/haven-reviews
- Loox rich snippets active on PDPs (star ratings visible in Google Search and Google Shopping)
Editorial assets available
| Asset type | Spec |
|---|---|
| Hero product shots | 2048×2048 square · light grey background (#F2F0EF) |
| Lifestyle context shots | Neutral home / couch context · real models |
| Fabric detail shots | Sherpa lining close-up · dual-layer cross-section |
| Brand logo | Bear + wordmark · navy · PNG transparent + SVG vector |
| Founder / team photo | Available on request |
| Short video clips | 6–15s product-in-use clips · vertical + horizontal formats |
To request specific assets, email help@hoodiehaven.com with subject "Editorial assets — [outlet name]".
Sample & affiliate policy
PR samples
Sample requests reviewed case by case — please include outlet name, anticipated coverage angle, and timeline. Contact help@hoodiehaven.com with subject "Sample request — [outlet name]".
Affiliate
Affiliate opportunities available on request — terms reviewed per partnership. Affiliate enquiries: help@hoodiehaven.com, subject "Affiliate — [outlet name]".
Suggested editorial angles
| Editor desk | Suggested angle |
|---|---|
| Shopping / commerce | The Australian-owned wearable blanket brand winning on premium positioning |
| Gift guide (winter / Mother's Day / Father's Day / Christmas) | The wearable blanket that doesn't feel like a gimmick — what to actually buy |
| Parenting / family | One fabric, four sizes — the wearable blanket the whole family wears |
| Lifestyle / homewares | Why the most-used lounge layer in your home should be premium |
| Reviews / consumer | What sherpa-lined double-layer construction actually delivers in real use |
| Gift guide · Mother's Day · cosy home / lifestyle | The Pastel Pink Starry Zip Haven (140cm zip-front) — a customer-loved soft pink wearable blanket gaining attention as a polished gift-ready winter pick. Pairs naturally with cosy-home, Mother's Day, and lifestyle/shopping editorial |
Approved links to pitch
- Home: hoodiehaven.com
- Why Hoodie Haven: /pages/why-hoodie-haven
- HavenFleece™ fabric: /pages/havenfleece-fabric
- Haven Reviews: /pages/haven-reviews
- Full Length Haven: /collections/full-length-hoodie-blankets
- Best Sellers: /collections/best-sellers
- Wearable Blanket Buying Guide: /pages/wearable-blanket-buying-guide
- Pastel Pink Starry Zip Haven (gift-guide hero, 140cm zip-front): /products/pink-zip-haven-hoodie-blanket
Press contact
For all press, editorial, affiliate, and partnership enquiries: help@hoodiehaven.com
Real-person reply, usually within one business day.
Designed in Australia. Built for real comfort.
Hoodie Haven is operated by BrandCulture Pty Ltd (ABN 29 654 692 154)
Customer Reviews
Overall rating: 4.8 / 5 from 1490 reviews.
Perfect length and wraps around like a cosy blanket, good quality zip one snugly happy lady
Sharon B. 5/5 Verified
Great thanks a little long for me drags on the floor
Maree R. 5/5 Verified
I love my pink hoodie, don’t know how I managed without it. Wish I could live in it forever 💕💕💕💕👵🏻
Laurel G. 5/5 Verified
I already have an Oodie, but when I lay on the couch it's not quite long enough for Luna (one of my cats) to be able to lay on top of. This gown reaches my ankles, and now I become trapped on the couch because she realllly doesn't want to get off the lovely softness! 😅 10/10 kitty approved! It's extremely warm and I love that I can have it unzipped to wear like a regular dressing gown as well. The glow in the dark stars are so cute 🤩 I just wish it came in more colours! If it were marbled deep blue and purple tones, or even just dark navy blue or black it would be more galaxy-esque/realistic and suit a more goth/alternative aesthetic. Very happy with my purchase so far ☺️
Helen L. 5/5 Verified
As cosy and comfy as advertised!
Sandra W. 4/5 Verified
Women’s gown was far too long.
Meredith C. 4/5 Verified
I love my pretty pink hoodie. It is soft, cosy and warm. My only complaint is that, being short, mine is a bit too long. May I suggest you list the length in the description. Despite that, I am happily snuggled up whenever I need to be warm.
Joan W. 5/5 Verified
Just a bit long otherwise grest comfy and warm
Susan G. 5/5 Verified
Love my gown! So hard to take off!
Jennifer A. 5/5 Verified
Looks great . Only just got so washed and put out to dry
De Haan N. 5/5 Verified
It’s deliciously cosy and warm….I just want the cold nights to continue!
Linda J. 5/5 Verified
Wonderful 💚 💜
Sharyn N. 5/5 Verified
arrived quickly and is so cute
Katie T. 5/5 Verified
Bought for my son and he loves it
Lee-ann F. 5/5 Verified
When I wear my oodie it feels like a big white hug
Barbara A. 5/5 Verified
I like the colour,design and warmth however one size fits all is ridiculous. Certainly need small, medium and large for size choices. I have a 7” hem. Otherwise👍
Jan B. 4/5 Verified
Keeps me very warm
Wendy M. 5/5 Verified
I would be ecstatic, IF it wasn't too long by far, can't wear it without tripping over and at my age that is just downright dangerous. On the positive side, the warmth is off the charts, just amazing !.
Candy B. 3/5 Verified
Store owner replied: Hi Candy, thank you for your feedback. We’re so pleased you love how warm it is. This is one of our full-length designs, and we provide the measurements on the product page to help customers choose the right fit. For anyone who prefers something shorter, our Standard Haven may be a better option.
Bought for my daughter for her birthday and she loves it
Patricia K. 5/5 Verified
Store owner replied: That’s wonderful to hear — happy birthday to your daughter! We’re so glad she loves it.
Brought this for my Dad he loved it, would have got one but wanted one with a full zip but without all the stars😁
Danyella M. 5/5 Verified
Store owner replied: We’re so glad your dad loves it! Thank you as well for the suggestion about a plain full-zip version — we really appreciate the feedback.
love it
Kym-allyson B. 5/5 Verified
Very nice not as plush as an oodie but still very warm
Kelli F. 4/5 Verified
Store owner replied: Thank you for your review. Our Long Starry Elegance Haven is intentionally designed differently from a thick wearable blanket—it is lighter while remaining beautifully warm, making it comfortable to use as both a dressing gown and an everyday cosy layer. For customers who prefer the heavier wearable-blanket style, we also offer those options on our website. We’re glad you found it very warm and hope you enjoy your Haven.
This Hoodie is like a dressing gown on steroids! It's warm and cosy and i don't need the heater on ...or a blanket.
Linda L. 5/5 Verified
very good quality
Andrew Y. 5/5 Verified
Living in Victoria, Australia. Not used to such cold temperatures. Its perfect.
Diane C. 5/5 Verified
Lover it
Michelle H. 5/5 Verified
Very happy with my hoodie snuggly and warm.
Joan R. 5/5 Verified
Fantastic am going to order one for my friend.
Lina W. 5/5 Verified
my wife loves it ,the best dressing gown she has ever had
Michael M. 5/5 Verified
thank you so much for the great item I love it and it keeps me toasty warm
Christine J. 5/5 Verified
Store owner replied: Thank you so much! We’re delighted that you love your Grey Starry Zip Haven and that it’s keeping you wonderfully toasty and warm. Enjoy every cosy moment! 🩶✨
Love it!!! 🥰 It’s so warm and cozy. I love the glow stars. Wish I found it sooner. 😊😊
Tammie M. 5/5 Verified
Store owner replied: Thank you so much, Tammie! Your photo of the stars glowing in the dark looks absolutely magical. We’re thrilled you love how warm and cosy your Starry Elegance Haven is—better late than never! 🥰✨
Love this dressing gown!! It’s so warm and cozy!! Big enough to cuddle up in!! Perfect for cold winter nights!!
Maureen K. 5/5 Verified
Store owner replied: Thank you so much, Maureen! We’re thrilled you love your Pink Starry Zip Haven. Warm, cosy and roomy enough to cuddle up in is exactly what cold winter nights call for! 💗✨
It’s nice ce and warm. Oversized and a little long but I am enjoying it.
Christine K. 5/5 Verified
Store owner replied: Thank you, Christine! Our Pink Starry Zip Haven is designed to be generously oversized and full length, so we’re glad you’re enjoying all that lovely warmth and cosiness. 💗
Bought it for my daughter in law. She said she really really loved it. She liked the zip feature too
Janice C. 4/5 Verified
Store owner replied: Thank you, Janice! We’re so happy your daughter-in-law really loves her Pink Starry Zip Haven—and that the zip feature was a hit too. What a lovely, cosy gift! 💗✨
I wear it all the time, it is extremely warm, and there are times I don't even need indoor heating. So that is a bonus
Leanne M. 5/5 Verified
Baby Blue Starry Elegance Haven
Store owner replied: Thank you, Leanne! We love hearing that your Baby Blue Starry Elegance Haven is keeping you so warm and cosy. Being able to reach for your Haven instead of the heater sometimes is a wonderful bonus! 💙✨
So soft and comfy… I love it
Candi G. 5/5 Verified
Store owner replied: Thank you so much, Candi! We’re delighted that you’re loving how soft and comfy your Pink Starry Zip Haven feels. Enjoy staying cosy! 💗
Arms are too long so get dirty quickly. It’s lovely and warm but needs to have the option of being shorter and less bulky
Angelina M. 4/5 Verified
Store owner replied: Hi Angelina, thank you for sharing your feedback. Our Havens are intentionally designed with an oversized, full-length fit, but we understand that the sleeves and overall volume may feel too generous for some customers. We’re glad it’s keeping you lovely and warm, and we’ve noted your suggestion for a shorter, less bulky option for future designs.
Very comfortable and warm ❤️
Cheryl M. 5/5 Verified
Love my new Hoodie Haven zip up gown. I have another brand full length gown but it’s not a zippered one. If I get hot I simply pull the zip down a little and cool down. Get cold and pull the zip back up. Love that it’s full length so my ankles don’t get cold. Best dressing gown I’ve ever had. It doesn’t just flap open like a lot of gowns do. Thank you Hoodie Haven.
Christine A. 5/5 Verified
